The Japanese have a saying, “Going into another country’s market is like ripping off half of your clothes.” That is why Japanese exporters are so focused on understanding the desires and needs of the buying public in foreign nations. That understanding provides the foundation for crafting marketing strategies tailored to each target market. There is no “one size fits all” approach to marketing. Adaptation and individuality are two crucial elements of successful marketing.
Japanese companies are very aware of the value of having extensive local presence in a targeted country’s labour market. For example, an extensive network of skilled workers in China will help Japanese exporters gain a competitive edge. Similarly, locating a manufacturing facility in India or Malaysia could allow for significant cost savings with regard to labour and transportation costs. Additionally, a thriving domestic transport system provides enormous potential for Japanese manufacturers of every kind. Therefore, if you are considering setting up a business in a foreign nation – go ahead – but be prepared to do some homework on the industry, government and demographics of the target country.
Understandably, exporters are most interested in gaining access to markets with the highest percentage of remoteness. The key to success in such a demanding but remote environment is being able to provide products that are competitively priced and accessible. It also helps to develop a strong network in the area. It is not enough to establish a manufacturing facility and simply wait for orders to come in. A firm must develop a robust supply chain as well, particularly in terms of the transportation of raw materials to and from the location. Again, this requires solid research and a keen understanding of the logistical environment of the target country.
There are many challenges involved in foreign direct investment (FDI) and Japanese exporters face many of the same issues that multinational companies facing challenges in emerging markets face. However, the upside is that Japanese importers can enjoy some measure of protection from local competitors vietproud.com.vn. They can avoid having to set up an operations infrastructure in the targeted country, and they can enjoy a certain amount of market control over the quality of their product specifications and marketing mix. Some of the best strategies employed by Japanese exporters include: maintaining a low profile on the domestic market and expanding their footprint overseas.
As mentioned previously, Japan is one of the world’s leading exporters of labour. Because of this, Japanese exporters are often able to gain a competitive advantage by selling a superior product and enjoying cost-effective and reliable service delivery. Most Japanese exporters also run successful procurement strategies that help them acquire skilled and specialist labour at prices that cannot be matched by their counterparts in other countries. Some of the most common types of services that Japanese exporters focus on include:
The demand for qualified and trained Japanese labour is increasing rapidly. In response to this, Japan is investing in its economy by developing infrastructure in many of the country’s key cities. This has created the conditions for an influx of highly skilled workers that are eligible to work in several sectors of the Japanese economy. The growing need for skilled and trained Japanese labour is being met by the various efforts of Japanese exporters. In addition, it is expected that in the near future, the demand for Japanese labour will increase as the Japanese economy grows faster than the global average.