The success of your business is dependent on marketing. Let’s face the truth, if you are not marketing it, then it will eventually meet its demise! And stop complaining that you can’t afford to market. The truth is, you cannot afford not to market! The good news is that you don’t need to spend a fortune to market your small business. Here are 6 powerful, FREE or inexpensive tips to boost sales and build credibility.
Pssssssssst, come closer! Now let me be frank; if you are not creating relevant and informative content that matters to your ideal customers, then you are NOT serving their needs. Worse, not only is your credibility the size of a ‘gnat;’ but you are handing potential revenue over to your competitors.
It is important to determine the needs of your audience and create content that’s going to be meaningful to them. Once you’ve done that, you’ll need to market it. Here are 10 easy to implement resources:
- E-mail campaigns
- Guest Blog Sites
If you think email marketing is ‘old school,’ think again! For an easy and inexpensive way to connect with new customers, build a loyal following and increase sales, email marketing can do all of that and more! If you still think email marketing is a thing of the past, here are 4 recent statics conducted by leading experts:
- 44% of email recipients made at least one purchase last year based on a promotional email.
- 33% of email recipients open email based on subject line alone.
- 64% of people say they open an email because of the subject line.
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.
6 Leading Email Marketing Services:
- Constant Contact
- Get Response
- Mail Chimp
- Vertical Response
Build a Network
One of the most successful ways to promote your business is by networking. You can be the best cook or accountant but if no one knows you, then don’t expect them to buy or refer business to you. The ole’ saying “People buy from those they know, like and trust… is very true! So, it’s imperative that people know who you are and the more face to face recognition at local networking events, the better!
Networking is a lifestyle in which you need to incorporate onto your “To Do” list. It is all about developing and building relationships.
2 Ways to Network:
- Get involved with local and online organizations. Take advantage of membership opportunities. Volunteer for special committees or share expert advice.
- Hit the speaking circuit. Offer to give a presentation at local groups. Most civic, service and professional groups are in need of speakers for their monthly meetings. Contact your local library, chamber or find online groups to offer a FREE seminar or webinar on a topic relating to your industry.
An extremely effective strategy for expanding your business is by forming a joint venture or strategic alliance with non-competitive companies. This gives you an instant marketing presence ทางเข้า ufabet ภาษาไทย in front of potential clients. Do you know other companies to whom you share mutual customers with? You should be running, not walking to find who they are and how you can team up and benefit from each other.
For instance, say you are a broker… idea partnerships would include Realtors, mortgage lenders, title companies, appraisers, insurance agents and home builders. The key to this is to learn as much as you can about each partner’s business so that you can promote it as you would your own. This new strategic alliance will enable each of you to grow more rapidly as you have a sales team working on your behalf. It makes so much sense to work smarter and not harder!
To find businesses that complement yours, jot down every linked product or service that you don’t offer but that is related to what you do.
Here are 3 D’s for a Sound Collaboration:
- Draft an agreement outlining expectations of the partnership
- Develop a bond with your new alliance partners
- Decide how marketing activities will be initiated between partners such as handing out marketing material at various networking functions, exchanging banners and links on websites or share a big marketing project.