The National Basketball Association (NBA) has announced a multi-year partnership with Amazon which will see live games broadcast on the Prime Video streaming service in Brazil from the start of the 2022/23 season.
Under the new agreement, 87 live matches will air on Prime Video during the upcoming campaign. Coverage will be available in Portuguese and will be included in Amazon’s standard subscription in Brazil.
Amazon will air up to four weekly NBA games on Tuesdays and Thursdays over the course of the season, as well as up to 24 playoff fixtures and a range of original NBA programming.
Having first moved into the local rights market with a sublicensed package of Copa do Brasil games from Globo earlier this year, the latest deal sees Amazon add a highly popular property to its Brazilian live sports offering. The NBA claims to have more than 45 million fans in Brazil and, perhaps also of interest to Amazon, 19 dedicated NBA retail stores.
“We are incredibly excited to expand our relationship with the NBA and give Brazilian basketball fans access to live NBA games and other exciting NBA content,” said Marie Donoghue, sports video vice president at Amazon Global Sports.
“This NBA content will bolster our already substantial global slate of sports content available on Prime Video.”
Rafael Elia, vice president of Latin America global media distribution at the NBA, added: “We are thrilled to work with Prime Video and build on our longstanding commitment of delivering NBA games and content to fans in Brazil on the devices and platforms they use most.
“We are always looking for innovative ways to diversify our distribution and provide fans with more best-in-class options to experience the excitement of the NBA.”
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